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Getting Back into Music
It's the dream of almost
every adolescent to have their own rock
band, create new sounds, reach success and
everything else that all of this could
bring.
Screaming fans, respect,
autographs, tours, luxury hotels, glamour
etc...
So, on one of those sunny
days, we wake up from this sweet dream and,
without the notion that all this time has
passed by so quickly, we're adults, living
our "normal" lives, earning just enough
bread to get by, doing what our parents
always wanted us to do.
I know a doctor who still
dreams of having a different life, a life
that will excite him... once he confided in
me that he would gladly exchange everything
that he had built, if he could have the
chance to go back to what he loved best,
music (he was a guitarist in a heavy metal
band).
Where do all these dreams
hide?
Now you have your own
company, or that job, which in societys'
eyes is respectable, in a good company, and
you decide not to let the old flame die. You
decide to have a bit of fun and return to
"waging a bet" in the music industry.
For you to be launched as
a musician, or manager of a band, you will
need abilities in business, purchasing,
sales, market research, man management,
delegation of tasks and be fashion
conscious.
All these actions
together make up marketing in the world of
music.
For this project, just
like in any other business, you will need to
designate a quantity which you are prepared
to invest. Treat music like any other
commercial adventure in your life. Never as
a profitable hobby.
A Budget and Business
Plan (with a target public defined) are
necessary, just as in a "conventional
company". This way you will not fall into
the trap of making emotional decisions,
taking your attention away from your real
objective.
Save your sentiments for your
music.
(Taken from
my free
e-book "Marketing Your Music - First Steps"
available
here)
Success.
Steve Allen
Steve Allen is consultant and music
producer.
Author of "Marketing Your Music – Success
Strategies", "Personal Management in the
Music Industry" and "Street Teams – Expand
your Fan Base"
http://www.marketingyourmusic.net
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