|
Marketing Your Music
Marketing is a mythisized science, even
within business circles. In artistic
circles, marketing is often seen as a tool
that Dick Dastardley and Mutley would use in
the cartoon "Wacky Races". Many artists say
that when a talentless artist becomes
successful, it was all down to the question
of marketing.
A long way from being a tool that a con
artist would use, marketing really has very
little to do with the talent or quality of a
band or artist. When marketing is done well,
it points to avenues not otherwise explored
in the music market, which many times end up
supplying less talented artists.
So the best way to make an alliance between
talent and marketing is by losing the
prejudice and undoing the myths about
marketing. After all, in the music market,
marketing acts in a positive way, as in any
other kind of market (financial, commercial
etc.).
Actually the adaptations are not all that
difficult, if we understand that to work a
band or an artist, we need to have a
company, which needs to be successful in the
market, as a company. For your music company
to be successful, it needs to generate
profit.
Creating a new band is the same as launching
a new commercial product onto the market,
very much in the same way as that product
you buy in your local supermarket. The
talent is there, for whoever wishes to
admire and enjoy, but it is correctly
packaged and promoted to the right target
public.
You need to learn the first musical notes
(formally in a music school, or by studying
sheet music) so that later on you can start
to create your own harmonious melodies. In
the same way, you need to learn the "notes"
of marketing before you can create a
"harmonious melody" in your music company.
The "harmony" in your music company is
obtaining satisfactory financial results
which justify the very existence of the
company.
From my book Marketing your Music – Success
Strategies
http://www.marketingyourmusic.net
Success.
Steve Allen
Steve Allen is consultant and music
producer.
Author of "Marketing Your Music – Success
Strategies", "Personal Management in the
Music Industry" and "Street Teams – Expand
your Fan Base"
http://www.marketingyourmusic.net
You may copy this article
and post it in your site, without onus, as
long as you keep the due credits for the
author and source intact, with an active
visible link, below the text to the url:
http://www.marketingyourmusic.net
 |
