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Want to be a Musician?
The internet as a music communications tool
will eventually enter into overkill with
independent musicians.
Julian Lennon in common with many artists,
feels he has had a number of regrettable
experiences with record companies and
distributors. With his Web presence he feels
he has the opportunity to disregard the
traditional route of record releases.
These views are shared by many independent
artists; the Internet may bring about a
return to the independent musician as the
center of the music world.
But while Julian has common thoughts with
many artists he is uncommon in the fact that
he has a very good insight to the music
industry and even though liberty for
expression of an artist may be a good thing,
commercially it could mean the opposite.
As an independent musician, you are exactly
that independent. You must deal with the
business side of your career also. There can
be no half ways. It's like leaving your
parents home to set up on your own. You have
to pay rent, utility, eat, cloth yourself
and have a social life. To do all that you
must act in a professional manner either
working for yourself or earning your money
working for others. If you don't earn the
funds to justify your independence, then you
fail.
Professional music should be dealt with in
the same way.
So how can the independent musician justify
their independence? They need to learn how
to earn and pay their way. They need to
learn about Promotion; Marketing; Networking;
Production; How to organize events and
Negotiation. Only the best in business will
survive!
So why will the Internet enter into overkill?
Simply the glut of content in the world
today (both legal and illegal). The barriers
to entry into the world of content are
really quite low.
This means that anyone can jump on the
musical bandwagon.
Want to be a musician? Just download the
right software.
Want to be a successful independent musician?
Just learn about the business.
Success.
Steve Allen
Steve Allen is consultant and music
producer.
Author of "Marketing Your Music – Success
Strategies", "Personal Management in the
Music Industry" and "Street Teams – Expand
your Fan Base"
http://www.marketingyourmusic.net
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