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Self Destruction
An excellent question was posted in one of
the forums that I would like to share with
you.
"I recently volunteered to help promote a
very professional sounding new London band.
Incredibly they had the amazing good fortune
by getting a recording session at the world
famous Abbey Road studios. You would think
well they're on their way!
But sadly, I realise now things are never
that simple; only after spending two weeks
on their case, I was able to gain the
interest of a very well connected agent,
both in the music and media business, so you
would be forgiven in thinking, job done, but
no; Talk about self destuct !
Without going into details, they are just
not willing to take on the most simplest of
comittments to get things moving, so sadly
they now continue to remain unnoticed,
except from some local interest.
So my question: Is it the fate of all artist
to make their own lives difficult, why is it
artists have this dangerous streak?"
My reply:
I can sympathise with you completely. I had
the same plight here in Brazil. I had
organized the band to meet the director of
an independent recording company to sign a
contract for two albums.
When everybody met, the members of the band
started to argue among themelves in front of
the guy. I was so emarrassed. Of course no
contract was signed and the band broke up (or
broke down!).
I think that it's a case of, at that time,
my inexperience of not noticing the end
result from earlier on; the inexperience of
the band, as there is a lot of pressure when
all of a sudden you are being noticed and
being seperated from the rest.
As some other of the posts in response to
your question suggested, 'success' is
relative. For one to have their name in the
newspaper is enough to satify the "I am a
star" ego, for the other it could be a stay
in a hotel during a two day festival.
I think who is responsible for not letting
these situations you told us about is us. We
should be only interested in a band or
artist that has knowledge of the business,
experience as an artist (I won't say
musician because you probably know that it
isn't the most important) and a personality
that is compatible for the work in hand, in
other words, a good personality with no
stress.
In the music business only the best survive,
and the best need to learn about the music
business and the commercial side of music to
do this.
Success,
Steve Allen
Steve Allen is consultant and music
producer.
Author of "Marketing Your Music – Success
Strategies", "Personal Management in the
Music Industry" and "Street Teams – Expand
your Fan Base"
http://www.marketingyourmusic.net
You may copy this article and post it in
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